Jargon buster (A-E)

Artwork The production of material suitable for reproduction whatever the media.

Backing up Printing the reverse of a sheet with the lines exactly lining up with those on the other side.

Bleed Image extends beyond the area to be trimmed.

Brief Client information on The Company, The Product, The Service, The Market and the Competition etc

Carbon-less (NCR) No Carbon Required Copy Paper used for invoice books etc.

Cartridge Paper Slightly rough coated or uncoated printing surfaced paper used for a variety of graphic purposes such as envelopes.

CMYK (Cyan Magenta Yellow Black) Digital colour format suitable for four colour process printing.

Coated Paper Material coated on one or both sides with a mixture of china clay, latex and other loadings to fill pits and improve the printing surface.

Computer to Plate Process in which printing plates are imaged from a digital file instead of using film.

Corporate ID Rules of a company image / layout / grid which must be adhered to.

Creative Design Finding a solution.

Cross Perf A line of perforations running across the width of a continuous form, at both the head and foot of the form, or sometimes in the middle of the form.

Digital Printing The printing process where an image is applied to the substrate directly from a digital file rather than using plates.

Digital Proofing Proofing directly from digital files instead of using film to create proofs.

DPI Stands for Dots per Inch. Refers to the frequency of dots appearing – the greater the DPI, the finer the print.

Embossed Paper Paper on which a raised and/or depressed design has been produced.

Estimate An advanced indication of costs likely to be involved based on the assumptions made at the creation of the estimate.